THE GEORGE WASHINGTON UNIVERSITY,
School of Business
BBA | Marketing, Entrepreneurship & Innovation, Psychology
Semi-Finalist, GW New Venture Competition, Washington D.C., Spring 2017
Show Host, DECADES, WRGW District Radio, Washington D.C., 2016 - Present
Entrepreneur Member, Sigma Nu Tau Entrepreneurship Honor Society, Washington D.C., 2017 – Present
Recruitment Chair & Active Member, Alpha Kappa Psi Professional Business Fraternity, Washington D.C., 2016 – Present
UNIVERSITY OF CAPE TOWN
BBA | Commerce
Cape Town, South Africa
January 2018 - May 2018
Mountain Hiking & Skiing Club
Shopkeep & Line Cook
December 2018 - June 2019
Aiding grocery store team with daily operations, including ensuring efficient distribution channels, advertising and selling our partners' products, and providing excellent service in-store to establish the long-term success of the young brand from the ground-up.
Analytics & Research Intern
January 2019 - April 2019
Highlights include learning to code my own Facebook chatbot and receiving the advanced learning certificate in Google Analytics. Worked closely with the Social Media and Market Research teams to assist in the drafting of new social media tactics and strategies, in the planning and editing of social media campaigns, and in report-creation for running and completed campaigns.
SONIC DRIVE-IN CORPORATE HEADQUARTERS
Oklahoma City, OK
Media Marketing Intern
June 2018 - August 2018
Created a best practice guide for all social media channels supported by the multimillion-dollar Sonic Media Budget to be utilized by both Media and Creative Content teams in planning a more diversified and effective media spend in FY19.
Developed digital strategy centered on utilizing untapped platform features on familiar platforms and building strategy suggestions for key social platforms outside of Sonic’s current social spend, including Twitter, Reddit, and WhatsApp.
FOGGY BOTTOM GROCERY
Director of Branding & Outreach
April 2017 - January 2018
Designed research studies to gather qualitative and quantitative market data which were then used to create original brand strategies that targeted specific college student consumers, leading to a significant increase in campus card sales.
Crafted original advertising materials which were then utilized to establish relationships with potential catering clients on sales calls, catalyzing new growth in the business’s event sales and management division.
HILTON PROPERTY INTERNSHIP
Sales & Marketing Intern at DoubleTree by Hilton
San Francisco, California
June 2017 - August 2017
Supported the Director of Sales to assist in the daily implementation of long-term goals, and to learn fundamental skills of soliciting new business, negotiating enticing proposals for clients, and developing strategic marketing plans for the hotel.
Utilized comprehensive knowledge of broad objectives and daily operations of the hotel to train two incoming sales coordinators, providing them with the skills to autonomously and efficiently complete projects upon my departure.
DOOFL: FUNDRAISING FOR THE NEXT GENERATION OF DONORS
Digital Marketing Intern
August 2016 – January 2017
Catalyzed development of marketing strategy within the growing, predominately tech-focused company by identifying target audiences and overarching goals and thereby crafted a digital marketing strategy and mission statement.
Created content and managed all social media accounts including Facebook, Twitter, Instagram, Linkedin, Pinterest, and the Doofl Blog to maintain a consistent internet presence and to share the experiences of app users.
SONIC DRIVE-IN CORPORATE HEADQUARTERS
Oklahoma City, OK
Brand Marketing Intern
May 2016 – August 2017
Utilized multiple data warehouses to conduct external market research and to evaluate internal sales data, ultimately to construct a comprehensive overview of the business’s position within the market landscape. Partnered with Coca-Cola to craft and administer an original consumer survey to over thirteen hundred participants.
Leveraged all available information compiled from databases and consumers to create a calculated brand strategy detailing creative and actionable solutions that addressed fundamental business concerns for the company’s Afternoon Daypart.
SITTERLY: BUILDING FUTURES
Business Operations Intern
January 2016 - May 2016
Led development of new market through extensive market research, website development, and the creation of assets, such as social media accounts, marketing materials, and media campaigns. Users increased by more than 100% as a result.
Represented the company as a campus liaison, distributed marketing materials and discussed employment opportunities with students in order to expand the company’s presence within the target market and to further connect users to employers.
Founder and CEO
SISTER || SISTER PAINTING SERVICES
May 2014 – July 2016
Established company in response to a devastating F5 tornado that swept through the city; served as CEO to attract business, allocate supplies, hire new employees, and keep financial records to ensure long-term growth and sustainability.
Led team in exterior painting and interior final cleaning of recently rebuilt homes so that properties could be put back on the market as soon as possible.
Microsoft Office Suite (Outlook, Word, Powerpoint, Excel),
ProClarity Data Warehouse & NPD Crest Data Warehouse
Newmarket’s Delphi MPE Database
Hootsuite, Buffer, MailChimp, Facebook, Instagram, Snapchat, Twitter, Reddit,
WhatsApp & FB Messenger, Pinterest, & LinkedIn
Wordpress, GoDaddy, & Wix
HTML, CSS, Tableau, R