SOCIAL MEDIA STRATEGY
for Sonic Drive-In
This is a deck I created while working in the Media department at Sonic Drive-In. It contains a best practice guide for all social media channels supported by the multimillion-dollar Sonic Media Budget and was designed to be utilized by both the Media and Creative Content teams in planning a more diversified and effective media spend. Contact me to receive your own copy.
Sonic Social Media Strategy 2018
AFTERNOON DAYPART ANALYSIS & STRATEGY
for Sonic Drive-In
This is a deck I created while working in the Media department at Sonic Drive-In. It contains a best practice guide for all social media channels supported by the multimillion-dollar Sonic Media Budget and was designed to be utilized by both the Media and Creative Content teams in planning a more diversified and effective media spend. Contact me to receive your own copy.
MARKET RESEARCH PROJECT
for Tanger Outlets National Harbor
My team I established a partnership with management at Tanger Outlet National Harbor, a major outlet mall on the Potomac River in Maryland, to conduct extensive market research and provide brand strategies.
Our insights were largely founded on the hundreds of mall intercept interviews we completed with Tanger customers at the mall. From this data, we were able to brainstorm and design fresh, creative marketing strategies for the brand.
CUSTOMER DISCOVERY
for Foggy Bottom Grocery
In 2017, I initiated a research plan to discover the competitors of Foggy Bottom Grocery Store (FOBOGRO) and to learn more about customer attitudes and opinions towards FOBOGRO and its competitors. One piece of this plan was a survey I designed which was completed by a significant sample of target market customers. I summarized the results of this survey in the deck above to quickly and clearly convey to my managers the main motivations of customers and potential customers when shopping for groceries and snacks.